4:13 Design

Top Website Design Mistakes

4:13 Design — Wed, 28 Mar 2012 16:00:31 +0000

I recently read an article detailing the top mistakes made by small businesses concerning website design. You can read the article here, but I’ll quickly recap why you will never have to worry about these issues when you choose 4:13 Design for all you website development needs.

Not Understanding Your Target Market
At 4:13 Design, we understand how to make your website work for you. We first take the time to understand your business and how you will be utilizing your website, whether it be to sell products or advertise services. We then develop your website to best appeal to your target audience and promote your brand/services.

Complex Design & Navigation
While a flashy website design may be necessary to attract attention for quick sales, we understand that your small business or organization is working to promote its brand and advertise products/services. Because of this, we work to develop elegant websites that are easy to navigate. What good is a website if your visitors get lost in the complicated design?

Too Cheap
There’s an old adage that says “you get what you pay for.” You could go online to one of the many do-it-yourself website design sites and pay dollars per month to create a website for your company, not understanding the intense ramifications this may have. First, these self-designed websites are usually drag-and-drop and have very complicated, sub-standard coding. Why does this matter? Google requires clean coding in order to achieve the best rankings. In addition, these websites can look drastically different on various internet browsers (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) or give visitors errors if they are not using the proper browser version. 4:13 Design works to make sure your website looks the same on every major browser. We also code to W3C standards for HTML and CSS so your website is clean and ready to soar to the top of the search engine results page.

Too Expensive
Sometimes, small businesses believe the more they pay for a website, the more customers they will get. To an extent, this is correct, but there is no reason to pay tens of thousands of dollars for website design and thousands per month for maintenance. This is exactly what 4:13 Design specializes in. We work to make sure our costs are reasonable and competitive, and that you only pay for the services you need. We have website development packages starting at $450 and maintenance plans starting at $60 per month. You pay for the services you need, and we take care of the rest.

Not Maintained
Whether you have a simple one-page internet flyer or a complete e-commerce website, we can help. We offer various website maintenance packages to suit your needs. For more information, visit:
Search Engine Optimization (SEO) and Submission
Website Maintenance Packages

It is my hope that you will trust all your website development and maintenance needs to 4:13 Design.

Dustin Kilgore
Owner, 4:13 Design

New Feature: Live Statistics

4:13 Design — Mon, 18 Jul 2011 20:00:02 +0000

4:13 Design has a never-ending goal to make your choice to create a website the best business decision you have ever made. We are always looking for new ways to help you get the most out of your website with the least amount of effort. For this reason, we periodically release new functionality on our Client Login Portal and new features to our Website Maintenance Packages in an effort to keep you as productive as possible.

Clients of 4:13 Design with Enhanced or Complete Maintenance packages have become accustomed to the multi-page statistical reports that give great detail about the visitors to their website. While this document is highly beneficial, it is only released on a quarterly basis. How much better would it be to see similar information about your website’s visitors anytime you want?

We have recently implemented a Live Statistics viewer as part of the Client Login Portal. You can now check website statistics from the last 30 days (including Pageviews, Visits, New Visitors, Time on Site, and Pageviews by Webpage Title) from the comfort of your home or office. It is my hope that this will allow you to make more informed decisions about changes to website content and the impact that variations in special offers have on visitors to your website.

Clients who are already enrolled in an Enhanced or Complete Maintenance package have immediate access to the Live Statistics viewer through the Client Login Portal. Those with other maintenance packages can upgrade and begin viewing statistics as soon as the next day.

Contact Us today to see how we can create or maintain your business’s website and give you the same benefits our clients are already enjoying. I look forward to hearing from you soon!

Dustin Kilgore
Owner, 4:13 Design

Why is a website a necessity?

4:13 Design — Mon, 16 May 2011 16:00:21 +0000

Have you ever had to call a restaurant to make reservations or get directions? Do you ever wish you could see the selection your favorite store has to offer without leaving the comfort of your living room? Would you prefer to see photos of a potential vacation spot before making a final decision? These are things that are at times important to your potential customers and clients. If you, as a business owner, prefer to see these things in locations you patronize, how much more important do you think it is to those who your business is built to serve?

Do you own a business that offers a little-known service to its customers? Would you like to showcase the work of your company in such a way that would allow potential patrons to see what you have to offer before walking into your showroom? Is there a particular service you could offer to your clients online that would make your day-to-day business ventures more productive?

With a website, you can do all of these things and so much more. Whether you want to allow reservations for your restaurant in a convenient, online system, or you prefer to present an online shopping cart of your products, complete with a secure checkout/payment portal, 4:13 Design can help. We can build a website, whether static or dynamic, to suit all the needs of your business or organization. Your online presence can mean the difference between the success and failure of your business ventures. In today’s world, a website can be anything you want it to be, ranging from a simple online business card to a complex web portfolio complete with custom client login portal.

Contact Us today to see how we can help you. I look forward to hearing from you soon!

Dustin Kilgore
Owner, 4:13 Design

Already have a website? We can help.

4:13 Design — Mon, 02 May 2011 16:00:58 +0000

Do you trust your web development needs to a large company that treats you as a number instead of a person? Are you constantly bullied into high-cost additions to your website that you didn’t desire or need? Is one of your employees with no web development experience currently handing your site updates? Have you been hoping for a new solution to your web presence hassles that didn’t involve second-rate service at first-rate prices?

If so, you’re in luck. 4:13 Design has been helping businesses and organizations with their web development needs for several years, and has the expertise to help you as well. Whether you have an existing website that you would like updated or want a completely new design, we can help. We can take your existing website and make redesign recommendations based on the analysis we complete. The experience we possess will allow us to make sure your website complies to the highest, and newest, web standards.

In most cases, we will be able to make simple changes to your existing website and have an updated web presence released in a matter of days, not weeks. With your approval, we can then take over control of your domain name from the previous company (with their cooperation) and set up your account with our superior website hosting, which is complete with email. From there, we can maintain your website and optimize it for high search engine rankings (including Google and Yahoo!).

With this one simple decision, you can thrust your website further into cyberspace than was ever available in the past. This will allow you to manage your web presence in one location with one company. No longer will you have to deal with the hassle of contacting your webmaster, your hosting provider, and you domain registrar to fix a simple problem. With our maintenance packages, you can contact us (whether by phone, email, or online) and your issues will be resolved in a timely manner.

To see how 4:13 Design can help your business or organization with its website woes, Contact Us today! I hope to hear from you soon!

Dustin Kilgore
Owner, 4:13 Design

Beware of Aggressive SEO Tactics

4:13 Design — Fri, 29 Apr 2011 16:00:21 +0000

I recently was forwarded the following email from a client of mine.

Hello, my name is __________ and I am a Internet marketing professional. I had done a Google search under the keyword __________ and had run across your website __________. I see that you are not listed on the first page of Google for your particular search.

I am not sure if you’re aware of why you’re ranked this low but more importantly how easily correctable this is.

There’s no reason that you can’t have top three rankings for the keyword __________ based on your website structure and content. You have a very nice site.

What you need is high quality one-way anchor text links. I can help you with this…..

Not only can I get you ranked for the keyword __________ but I am talking about all of your keywords on top of Google. Adding new high quality PR anchor-text links from the highest quality websites will produce the results and business you want for __________.

The right kind of links are crucial in getting top ranking… and I can hand deliver these quality links to you.

My partners and I own 1000′s of websites and offer private linking to hundreds of website owners just like yourself.

I didn’t send this email out to very many people but I do favor your website because I can see your website monetizing the targeted website traffic for the keyword __________ can deliver.

I have your contact information and phone number. Would it be okay if I were to give you a call?

I have a very simple way to prove to you that what I do works risk free for you to try. Nothing beats seeing the results with your own eyes.

Would it be okay if I were to give you a call? I would love to pursue this further over the phone with you or should I go somewhere else?.

Beware of these kinds of emails. This is most likely a scam sent out by an search engine optimization (SEO) company that specializes in “aggressive SEO,” as it is called. This practice is completely unethical and is explicitly banned by Google and many leading search engines (see this Google Webmaster Support Article for more information). While it’s true that links to and from other website help with search engine placement, these links should be meaningful. It is against Google’s terms of use to “buy” these links and also to link to websites for the sole purpose of gaining higher rankings. In fact, when (it’s not really a matter of if) Google finds out about the scheme, they will permanently remove your website from their search engine.

I can assure you that 4:13 Design only participates in the most ethical search engine optimization practices. The practices we employ will give you high rankings in relevant search areas. After all, what does it matter that you have 10,000 visits per month if none of these visitors intended to visit your website in the first place? The work we do focuses on the most crucial areas of SEO that bring customers and clients, not numbers, to your website.

Please be wary of such techniques. If you should have any questions, feel free to Contact Us.

Dustin Kilgore
Owner, 4:13 Design